Press kit
Everything you need to write about VITALi — logos, screenshots, boilerplate and the facts. Use it freely; just don't restyle the mark.
assets/ paths that don't exist
until you drop the real files in (logo SVGs, a screenshot zip, the
app icon). Everything else on this page — boilerplate, colours,
facts, contact — is ready to use.
Assets
Logos & wordmark
The VitaliMark in SVG and PNG, on light and dark, plus the wordmark lockup. Email for the pack →
Screenshots
Every key screen at device resolution, dark and light. Email for the pack →
App icon
The icon at every size, iOS and Android adaptive. Email for the pack →
Boilerplate
Three lengths. Take whichever fits.
One line
VITALi is a premium, local-first health and fitness tracker for iPhone and Android that brings nutrition, workouts, sleep, recovery, body metrics and habits into one calm app.
Short paragraph
VITALi is a premium, local-first health and fitness tracker for iPhone and Android. It replaces the usual stack of four single-purpose apps — a calorie counter, a gym logger, a sleep tracker, a habit app — with one calm, editorial interface that blends your day into a single 0–100 score. Because everything lives together, VITALi can surface patterns no single-purpose tracker can see. Your data stays on your device, coaching is computed on-device, and cloud sync is optional. The free plan includes every tracker, forever.
Full
VITALi is a premium, local-first health and fitness tracker for iPhone and Android, built for people who want the data without the clutter — and without four subscriptions.
Nutrition (with macros, micronutrients and a fasting timer), workouts (with automatic progression suggestions, PRs and strength standards), sleep (with sleep debt and bedtime consistency), recovery (readiness and strain against your own baseline), body metrics, cycle tracking, supplements, steps, habits and a journal all live in one app. They feed a single Daily Overview score, a streak, achievements, and a coach that reads your day and nudges you forward.
Its defining choice is architectural: VITALi is local-first. Your health data is stored on your device, and every score, pattern and prediction is computed there — including the coach, which is on-device personalization rather than an AI chatbot, with nothing sent to any external service. Cloud sync exists, but it's optional and opt-in.
VITALi is designed dark-first in an editorial style — a display serif, hairline borders, restrained colour — closer to Whoop or Oura than to a conventional calorie counter. Four plans: Free; VITALi Plus ($4.99/mo) with every tracker and advanced insights; VITALi Pro ($12.99/mo) with VITALi Coach, the opt-in AI coach in development; and VITALi Max ($21.99/mo) with photo meal logging and meal planning. No ad networks on any plan.
Colours
Click any swatch to copy the hex.
Typography
Headings are set in Fraunces (SemiBold, 600) — a high-contrast display serif, and the core of the brand's editorial feel. Body and UI text use the system sans-serif stack.
Using the name
- It's VITALi — capital V-I-T-A-L, lowercase i. Not "Vitali", not "VITALI", not "Vitaly".
- Keep the wordmark in the serif. Don't recolour it, stretch it, add effects, or place it on a busy background.
- Leave clear space around the mark of at least the height of the "V".
Quick facts
| Category | Health & Fitness / longevity / habit tracking |
|---|---|
| Platforms | iOS and Android (React Native / Expo). No web app. |
| Price | Free · Plus $4.99/mo · Pro $12.99/mo · Max $21.99/mo |
| Status | Pre-release beta — see the roadmap |
| Defining feature | Local-first: data and all computation stay on the device |
| Made by | An independent developer — background and interviews on request |
| Press contact | press@tryvitali.com |
Things to get right
A few claims we're careful about, and would appreciate you being careful about too:
- VITALi Coach is not an AI chatbot. It's rule-based, on-device personalization. Calling it a chatbot or an LLM would be wrong.
- Health/watch sync isn't live yet. It's built but not switched on — see the roadmap. Steps and sleep are logged manually today.
- The wellness estimates are estimates. Biological age, fitness age, readiness and cycle predictions are motivational figures computed from your logs — not medical advice or diagnosis.